Buy spot

The first tip is to always buy in cash, never credit a few exceptions such as when we want to buy our house or invest.

Buy on credit not only enormously expensive product to permeate our personal finances, but eventually can bring big financial problems are unable to repay debts.

We must acquire the habit of buying after getting the money, not buy and then get it, if we cannot buy something, simply should not buy it.

Always look for a better deal

Another tip is to get into the habit of looking and always ask for a better deal, whether a better price, a discount, better benefits or better condition.

We should not be afraid, be shy or feel less by ordering better treatment more difficult than it seems that we heed, do not lose anything by trying.

For example, do not hesitate to ask for a lower price for a house, a discount department store, a better interest rate, a reduction of our debt, etc.

Pay yourself first

Pay yourself first means to use part of our revenue from our pocket money savings before making any payment, the more urgent it is or even when it seems that then we could not meet him.

For example, if saving for our stock we have determined that we spend each month on 15% of our income, we must always comply with this payment, before paying any service tax or debt.

The pay yourself first allows us to acquire the discipline to save, and also forces us to strive for more money to deal with suppliers, government or creditors.

Automated payments

To pay us to ourselves and not be tempted to use the money before, one tip is to automate this payment, namely, ensuring that this payment is made automatically without our having to worry about it.

To do this, we can ask the company where we work to deposit part of our salary to our stock of savings in the bank, or ask the bank each month take a percentage of the money from another account that we have and are intended to be our saving bag.

They can also use automatic payments for other payments, for example, to pay the mortgage, services, investments, etc.., and thus achieve more efficient management of our money without worrying about it.

Personal Finance Planning

The first tip is to plan personal finances, which means first knowing our financial situation (for example, developing a personal assessment and a personal income statement), then setting financial goals, and finally develop a plan of action we possible to achieve those objectives.

Always look for ways to increase income

Another tip to improve our personal finances is always looking for ways to increase our income from money, such as looking for new revenue sources, seeking to increase sales of our business, seeking a raise or seeking a new job, investing our money, etc.

Always look for ways to cut costs

Just as it is important to always seek ways to increase revenue is also important to always seek ways to reduce our expenses or spend less, for example, avoiding unnecessary expenditures, consuming less, always looking for deals and discounts, comparing prices before buying it, etc.

Out of debt

If we want to improve our financial situation is a prerequisite out of debt as soon as possible, for example, controlling the use of credit cards, negotiate debts, looking for a consolidation loan and, above all, leaving more debt to continue acquiring .

Make a personal budget

Another tip for the management and improvement of personal finances is to develop a personal budget, which allows us to plan better use of our money, have more control of our costs, acquiring discipline to meet as planned, among other advantages.

Save

Another tip is to save every month to allocate a certain amount of money to a bag of savings, which then serve us in an emergency and/or invest, it is advisable to save at least 10% of total income that bag is in a bank account, and that this money before any payment we have to make.

Learning to invest

If we really want to improve our personal finance a requirement is to learn to invest, which means among other things familiar with financial concepts related to investments, and some of the different vehicles, instruments or existing investment alternatives.

Search Help

Another tip is to seek help when they do not know how to get out of financial trouble or simply want to improve our financial situation, either through financial advisors, or simply through people you trust who have been successful in managing their finances, but always being careful whose advice you take.

Having discipline

Finally, to manage and improve our personal finances, an important requirement is to learn to be disciplined and organized, for example, analyzing your financial situation periodically, controlling our costs, keeping in a safe place important documents, meeting as planned, and so on.

Let’s look at a technique for customer loyalty, which consists of the execution of six steps:

1. Designing a good quality product

First we design a product or service quality that meets the needs, preferences and desires of the consumer.
This first step is essential if we get the customer to opt for repeat purchase.

2. To note our existence and make us buy

Second, we must inform the consumer that we maintain a quality product that can meet your needs, preferences or desires. To do this we make use of advertising.
And so that consumers will decide to purchase our products, we can make use of sales promotions such as special offers, discounts, sweepstakes, etc…

3. Provide good customer service

Not enough to offer a quality product that meets needs, preferences and desires for existing customers is also vital to provide customer service quality, i.e. good service, friendly staff, good atmosphere, treatment personalized, prompt attention, and so on.

4. Get customer data

Once the client has decided on the purchase and we have adequately addressed, we must try to achieve their personal information such as your name, address, telephone and e-mail and enter them in a database.
To do so, saying that we’ll call to see if the product arrived in good condition, to know how you’re doing with their use, or to send you our new developments.
Or in any case, we can try methods are not as straightforward as, for example, invite them to participate in promotions that allow us to obtain their data, for example, invite them to participate in sweepstakes in which to participate must provide us with your data.

5. Maintain customer contact

Once we have obtained customer data, we use them to maintain contact with him, for example, we can call to see if the product arrived on the agreed conditions, call to find out how you’re doing with the product during its first week of use , send letters of thanks for your purchase, send postcard greetings or congratulations for your birthday or a holiday, etc.
The idea is to feel important and special to the customer and let them know that we care and are interested in him.

6. Send promotions

And once we have had some contact with the client, we must use to let you know about our new products or promotions.
For this we make use of phone calls, posting fliers, sending e-newsletters, etc., through which they communicate about the launch of our new products on our new promotions, new offers and new discounts.
In this last step we need to avoid inconvenience to customers and not overuse these promotions, we must be nice to him and, for example, by calling by phone, kindly inform that we are launching a promotion that could possibly be to your liking.
Also, if possible, we offer promotions that fence according to their specific needs or preferences, for example, if we notice that a customer always buys a certain type of product; we can offer special discounts just for this type of product, or offer new products that may be complementary with those who always used.

1. Avoid downsizing

The staff reduction is usually the first thing companies do to address the crisis; however, this measure should be the last to take.

Reducing workers can be a short term solution, but ultimately ends up affecting business productivity and generating a large cost due to the search, selection and training of new staff have to hire once the situation improved.

Before downsizing, it is advisable to take other measures such as, for example, reducing hours of work, reduced working hours, lower wages, reduce production costs, reduce administrative costs, and even business opportunities that can be present as a result of the crisis.

2. Communication-based Leadership

In times of crisis where they must improve leadership skills.

Through good leadership should be kept motivated workers, to avoid potential problems or disputes that may arise, and especially to maintain good communication with them.

Must be maintained constant communication with the workers, thereby avoiding the uncertainty and rumors or speculation that may arise, and capable of generating an unfavorable work environment and therefore a decrease in productivity.

Communication should be formal, preferably given by the heads or supervisors, who should inform their subordinates everything I can help you maintain a good working environment, and resolving any questions that may arise in the workers.

3. Honest with workers

Good communication involves being honest with employees and inform them how the crisis is affecting the company.

The workers know that the crisis affects everyone, and if we deny that affects us also, create doubt, which will lead to uncertainty, which leads to a fear of a possible dismissal, and finally to an already tense atmosphere a decrease in productivity. Only honest with workers, we can create a better working environment.

If it is necessary to reduce work hours or wages, the worker must inform the reasons for this, and try to reach some agreement with him. We do understand that the measures taken will be a way out of the crisis, and bear in mind that many workers will be willing to make some concessions in order not to lose their jobs.

In the event of downsizing, we must also communicate the reasons for this, both workers to be disengaged and those who will still be with us. In the latter we must inform you that the company was forced to take the decision to reduce certain staff, but still asking for the cooperation of everyone else. It’s only the way to avoid suspicions or rumors leading to a tense atmosphere that could affect business productivity.

But the problem arises when there has been no proper planning, and suddenly the employer is without the resources or capacity needed to sustain this growth.

For example, suddenly no longer has the funding necessary to purchase the goods requested, does not have the capacity to meet the new demand, there is no supply to meet new customers, has no knowledge or experience to meet the new requirements, etc.

Therefore, before deciding to expand or grow a business, it needed a good plan that allows us, among other things, whether we have the resources and capacity needed to maintain this growth.

The expansion plan must identify growth strategies that we will use the investment required to implement these strategies, projected sales and expenses that will be generated with the extension or expansion of business and the products or services we will need to produce and offer.

The first thing that will allow the expansion plan is to verify that the project really is profitable, i.e. that the profits will outweigh the costs to be generated as a result of the implementation of the plan.

The second thing that will allow the expansion plan, will know the resources (financial, human, technological, material) and capacity (production, distribution, knowledge, experience) that we will need to give effect to any extension or expansion of business and thereby assessing whether we have those resources and capacity, or in any case, if we are able to obtain them.

If you do not have the resources and capacity, before implementing the expansion plan, we get, for example:

* We may need to obtain external funding (always making sure that we will be able to repay the loan with the profits generated).
* We may need to hire or train new staff we already have (for that could previously need to develop our ability to hire, evaluate and train staff).
* We may need to delegate more responsibility and authority, for example, if we have to climb or promote workers.
* Ourselves might need more training on specific management issues that have not mastered very well.
* We may need more experience in some or all aspects of our business, for example, if we will open a new branch, knowing that the delegate tasks, workers cannot deceive us about the operation or the possible results.
* Might need to perform an internal analysis of the business, for example, to ensure that the business is functioning properly and have no weaknesses, before opening a new branch or business unit.
* We may need to install new information systems, security or control, for example, if we’re going to open new branches or business units, and no longer have direct control over operations, it is necessary to have systems allow us to control each unit, measure their performance, get regular reports, etc.

In this expansion plan must be said about what the next steps to implement growth strategies, as well as those responsible for this, the scheduling of tasks and timeframes required to implement the plan. This will give us a better organization and coordination, and be more efficient in implementing the strategies.

The key to good growth does not hurry, be cautious, carefully assess the problems, obstacles or difficulties that could arise, and, above all, make a good plan for growth. We should not assume, for example, if a business was successful, a branch thereof shall have the same success in another geographical area.

Finally, note that in business there is always a gap when passing, everything else becomes much easier, for example, the most significant expansion for most businesses is growing of the first unit to the second, and once taken that first step, it makes it easy to become a chain. Once this first challenge, the business can grow exponentially, and is no longer limits.

This can, for example, create new sales promotions, train staff, improve production processes, designing new products or redesign that we already have, offer extra services, etc.

But when it comes to growing a business, usually refers to a significant increase in customers or sales.

And the main ways of achieving this are: partner with other companies, serve new types of consumers, increase the points of sales, inroads into foreign markets, improve customer service and increase advertising.

The following is an explanation of each of these strategies:

Partnering with other companies

Partnering is to make alliances with other companies in order to provide benefits to both which, if not through an association, could not be obtained.

These partnerships might include, for example, in agreements to combine resources (e.g. financial, human, technological), combine functions (e.g., production processes, product distribution), information sharing (e.g., market) share distribution channels or outlets, or customers (for example, in the case that the two companies have different types of products, but similar types of clients, and this allows us to offer our products to their customers, and she, products to ours), etc..

The idea is to seek business partner of the same size as us, and with similar aspirations for growth that somehow, through an agreement, is capable of greater profitability for both, or a competitive advantage over other rival firms.

Address new types of consumers

Address new types of consumers means directing our products or services so that they are targeting different types of consumers we are already addressing, but without neglecting the latter.

For example, if our products or services are dedicated to persons of a particular age range and of a certain socioeconomic status, could also choose to target people in other age ranges and other socioeconomic levels.

This may be necessary to create new goods or services, or simply adapt the products we already have, so that may also meet the needs or desires of other types of consumers.

Increase sales points

Increase sales points are to increase the places where we can offer or sell our products to final consumers.

The idea of increasing sales points is to expand our market and reach consumers of the same type that we are treating, but are in locations that were not distributed our products.

To increase the points of sales, we open new stores, stores, branches or franchises, we can make use of new brokers or dealers, or we can create new sales channels such as the creation of a website where we offer and sell our products.

Search external markets

Export is a variation of the previous strategy, is to address new markets, but they are abroad.

We should seek to export contact with intermediaries abroad who want to distribute or sell our products, or look for customers who buy from us directly.

The easiest way to achieve this is by creating our website and promoting our products on the Internet, another way to start exporting is participating in international fairs.

But before that we must consider that the first condition for exporting is to have a good quality product.

Improve customer service

Provide good customer service is the most efficient way to grow a business. Is to provide good service, friendly staff, comply with treatment and promises to provide prompt attention, personalized service, etc.

This involves training all our staff, especially one who has to interact constantly with the client.

Providing good customer service allows us to grow, as they not only get the customer to buy or visit again, but we recommend that our products or services to other consumers.

Increase advertising

Finally, another way to grow a business is increasing investment in advertising, for which you do not need to spend much money.

To increase the publicity we can, for example, make use of flyers, posters, brochures, cards, participate in fairs, create a web page and Internet advertising, give gifts to the printed name of our company, etc.

But keeping in mind that the best advertising is word of mouth, which is to create or provide a product or service of high quality, to the point that allows us to always be recommended by our customers.

Moreover, so great was the reception given to Twitter as a means of communication, which soon was also used by companies, either to maintain contact with their customers, promote their brands, products or services, consumer information, among other benefits.

Today, thousands of businesses with an account on Twitter, and many who have been able to maximize its potential, achieving attract new customers and increase sales.

Twitter is used successfully by many companies, and if your business does not have a Twitter account, then we show you 11 reasons why you should use Twitter in your business:

* Create a network of followers, if we have an attractive profile page, and make a proper promotion it is possible to capture a large number of followers with whom we can then communicate and interact, and find their loyalty.
* Promote products or services: one of the main advantages of having an account at Twitter is that we can promote our products or services, although this promotion to be effective, in addition to a number of followers, you must have created previously a good relationship with them and not abuse this practice.
* Launch sales promotions: Another major advantage of Twitter for companies is that allows them to announce the launch of its new sales promotions such as special offers, discounts, coupons, sweepstakes, contests, etc., And even they offers the possibility to make them effective.
* Announce upcoming events: an advantage of Twitter used successfully by several companies is that you can easily and effectively advertise the approximation of events that the company will organize or in which only goes to participate.
* More effective than advertising: if we have a number of followers, and have developed a good relationship with them, it is likely that our advertising (such as those on which we advertise new products) are providing much more attention to the messages sent via email, or to the same ads posted online.
* Facility to be recommended: if we publish a very interesting message, whatever its type (a story, a promotion, an event, a link, etc.), It is likely that our fans to share it with others, may even be payable on viral marketing, and thus reach a large number of users.
* Keep in touch with our clients: Once a consumer has purchased or made use of our services, we can keep in touch with him via Twitter, and so ensure their loyalty as a customer, for example, to congratulate you on your purchase, to consult about their satisfaction with our product, to answer your queries and even to address their grievances or complaints.
* Communicate with our workers: in addition to being a tool that allows us to communicate with consumers, Twitter can also be used to communicate with our own employees, and thus achieve an informal communication and get all the benefits that entail, for example, we coordinate activities with them, communicate news and congratulate them for any achievement was so.
* Get feedback: via Twitter we know what customers write about our company, product or service, for example, reading your comments, opinions, views, suggestions or complaints from them, and thus able to obtain information let us know what we are doing wrong, or what to improve or change in our company.
* Meet new needs, tastes and preferences: Also, we can identify new needs, tastes and preferences when researching what you’re talking about a product, or what is happening in a particular market and, thus, power use this information, for example, to tailor our products to new needs, tastes or preferences, or to find out how we can penetrate new markets.
* Competitive analysis: Finally, we can use Twitter to analyze our competitors, for example, to see if you to launch new products, learn about your new promotion strategies, whether you are attending an event, know what are the views or impressions that are consumers of their products or services and so on.

Once you read these 11 reasons why you should use Twitter in your business, and you’re convinced of the need for it.

Let’s look at what are the main functions of the marketing or, in other words, what are the main functions of the area, department or persons responsible for marketing a business:

Market analysis

The primary function of marketing is to analyze the market, which is to analyze the needs, preferences, tastes, desires, habits of consumers.

Through the market analysis, we can detect, for example:

* Business opportunities, for example, the opportunity to enter into a new market.
* New needs or desires, and thus to design new products that take care of these needs or desires.
* Changes in tastes and preferences of consumers, and thus able to tailor our products to such changes.
* New fashions or trends, and thereby to create or adapt our products according to these fashions or trends.

The role of market analysis should not be done once, but must be made permanent. We must always be attentive to what happens in the market and try to foresee what might happen.

Also, to perform this function, no need for a complex market research, but we can, for example, simply observing consumers, talking to our customers, conduct surveys, collect and evaluate information and shopping preferences, etc..

Competitive analysis

The second function of marketing is to analyze the competition, which is to get to know our competitors, be aware of their movements, and try to anticipate their strategies.

Through the analysis of competition, is seeking to detect which are our main competitors, where they are located, what are your target, what are its main characteristics, its main strategies, market experience, capacity, competitive advantages, strengths and weaknesses.

Like market research, the study of competition must be permanently and, equally, it is necessary to conduct a thorough investigation, but we can make use of simple techniques such as, visiting some competitors and buy some of their products visit or interview persons who have worked with them, or some of its customers, etc.

Marketing Planning

The role of marketing planning is to make the process of:

* Analyze the environment: analyzing the market and competition.
* Analyze the internal situation to analyze the capacity and resources (financial, human, technological and material) available to the company.
* Setting marketing objectives: taking into account the analysis performed previously, and the aspirations of the company.
* Design marketing strategies to achieve the proposed objectives: taking into account the external and internal analysis.
* Design action plans: where establishing the steps necessary to implement or execute the strategies and resources to use, managers or persons responsible, times or periods, and the budget or the investment required to implement them.

Designing marketing strategies

This function should actually be done within the marketing planning, is to develop or formulate marketing strategies to achieve the marketing objectives proposed by the company.

For better analysis, marketing strategies are usually divided into strategies for the product for the price, for the square and for the promotion.

The strategies for the product are based on decisions related to product design (features, attributes, functions), with the brand, with the launch of new products, customer service, etc.

Strategies for the price is based on the decisions related to the reduction of prices, with the policies of discounts, offers, etc.

Strategies for the square or distribution is based on decisions related to distribution channels, storage, transportation, POS, etc.

And the strategies for promotion are based on decisions related to sales promotions, advertising, direct marketing, etc..

Implement marketing strategies

This role is to deploy or implement the proposed marketing strategies.

To this end, guided action plans previously established in the planning of marketing, we are dedicated to distribute resources to those responsible for assigning tasks to coordinate and direct the implementation of strategies.

Monitoring and evaluation

Control is to ensure that marketing strategies are being implemented as specified in the plans of action and the good performance of individual and group responsible for their implementation.

While the evaluation is to verify that the objectives are achieved through verify that the results obtained are consistent with those proposed in the marketing plan, that otherwise can take corrective measures or, in any case, design new marketing strategies.

Finally, it should be noted that all marketing functions must be made permanently, i.e. they must be part of an ongoing process that never ends. These features make a process (the process of marketing), as once the latter function, you must start again with the first meeting.

The idea of offering a differentiation is to offer a unique and original, allowing us to distinguish ourselves from the competition and that is the reason why customers prefer us to us before her.

Offering a differentiation is usually considered as an alternative strategy, however, today, due to the high number of competitors and the demands of consumers, the differentiation must be a prerequisite if the company wants to succeed.

A company or business can have differentiation, for example:

* On the attributes of the product, for example, by offering an extra feature that competing products lack.
* In product design, for example, ease of use, or durability.
* In the models, for example, taste, or the variety of models.
* In customer service, for example, offer and characterized by providing excellent customer service.
* In price, for example, offering lower prices than the competition.
* To provide an extra service, for example, to offer a free service installation and maintenance.
* The speed of attention, for example, speeds of order taking and delivery of products.
* In providing personalized service, for example, to advise customers personally at the time of purchase.

We must always strive to offer a differentiation, at the time of starting a business, it is necessary that the goods or services that we will provide, have a distinguishing feature, not to tell it, the consumers (which are already buying) just will not leave the competition for us.

On the other hand, the concept of differentiation can also help find a business idea, for example, if we discover that we could produce or provide a product with features that other competitive products are not offering, and could have a good resonated with consumers, then the product could be a good business opportunity. Knowing that we could have a differentiation could be reason enough to build our business.

Through differentiation, the company seeks consumers’ preference, however, the distinction may be at risk of being imitated by competitors, so we must always offer something new, novel, allowing us to differentiate and distinguish the competition, but above all, is hardly imitable by it.

Having differentiation, does not ensure success, but it gives us great chances to achieve, but on the other hand, have no differentiation in our products or services today, simply put us out of competition.

The main area of concern when it comes to finances is the area related to personal debt, especially credit card balances. Many couples go into marriage without being aware of the debt of his girlfriends. In fact, although debt is a personal burden, while you are single, married couples will finally have to face the debt problem together after being married. This can cause stress in marriage, which is why 70% of divorces in the United States are caused by financial problems.

It is best to exercise sound financial planning consolidated after marriage. This means that you should try to clear any outstanding debts you may have before you’re married. The union of these in marriage can mean asking your spouse to bear for a debt that he or she will not get into in the first place. Cancel credit cards that charge high interest rates and leave one or two that offer favorable rates. You can always inform the credit card companies that are getting married and are looking at closing some of its accounts.

The best way to eliminate your credit card debt is by planning your monthly expenses and budget an amount each month to pay its debt. You can transfer some of their outstanding balances to 0% APR cards lighten your load, you pay monthly. Also, do not pay any more to your credit card unless really necessary, since only increase the value of the debt you’re trying to bear fruit.

Apart from that, the both of you may also want to check their credit reports so that discrepancies can be sorted out as soon as possible. Doing so now, you will help prevent later disagreements arising from the debt you and your spouse had no knowledge of.

After your credit card debt is cleared, achieving a mutual agreement between the both of you on the type of expenditure to be charged to credit cards and those that should be paid with cash. In addition, make sure that the both of you understand that credit card balances must be paid each month. Another alternative is to have your credit cards issued under separate names even after marriage so that any credit problems do not affect the status of your spouse’s credit.