October 11th, 2010 by achi
The following are some words that marketing experts recommend including in advertising or promotion of a product to encourage consumers to opt for the purchase.
Are words that have the psychological power to induce the consumer to purchase a product or service and that, combined with a clear and attractive, can be an effective tool when promoting or advertising a product?
Every time that we promote our products or services, we aim to include these words in the advertisement or promotion.
But in doing so, we must avoid abusing their use, and ensure that occur naturally in the message, not that seem to have been intentionally placed to influence the consumer.
Some of these words that sell are:
* Free: every time we hear the word free, it stirs our senses we all love getting free stuff, such as the use of this word: for the purchase of a product Take the second free.
* Discount: If something is not totally free, unless you have a discount or rebate, in addition, if discount is an opportunity that must not be missed; example, we offer a discount of 20%.
* Savings: if not free, and no rebates, at least allow us to save some, e.g. with this promotion will save up to 30% with this printer save on ink.
* Guaranteed: trust and security we all seek when buying a product, want to make sure there is no risk in buying, so if the product claims to be guaranteed, then it must be ensured, e.g., fully guaranteed product.
* Tested: if a product is tested and proven, then it is guaranteed, i.e. the results are checked.
* Limited: If a product has a limited stock, then it must be a unique product and can be an opportunity to distinguish ourselves from others and that, if a product or a promotion is a limited time only, probably are good, so there to hurry and do not miss the opportunity, e.g. limited stock, limited time offer.
* Easy: today, nobody wants to complicate your life and wasting time, we get and do things as simply and easily as possible, i.e. the product easy to install, easy payment.
* Fast: how we want things easy, we also want them to be quick, we get and do things as quickly as possible, e.g., quick delivery of the product, get results fast.
* Results: We all want results, and if a product says it will get results, then surely that we get, e.g. in less than a week will get the results.
* Better: we all want the very best, and if a product claims to be the best, then it should be, i.e. the best product on the market.
The use of these words does not guarantee that consumers will purchase our products or services, since it depends on other factors such as clarity or attractiveness of the advertising, product quality, or the image of the company, but it could help to encourage consumers to choose us to us before the competition. Properly use these words can be the difference between a message that goes unnoticed and a message that generates sales.
August 18th, 2010 by achi
One way to understand the use of marketing in a business or enterprise is through the knowledge of their duties.
Let’s look at what are the main functions of the marketing or, in other words, what are the main functions of the area, department or persons responsible for marketing a business:
Market analysis
The primary function of marketing is to analyze the market, which is to analyze the needs, preferences, tastes, desires, habits of consumers.
Through the market analysis, we can detect, for example:
* Business opportunities, for example, the opportunity to enter into a new market.
* New needs or desires, and thus to design new products that take care of these needs or desires.
* Changes in tastes and preferences of consumers, and thus able to tailor our products to such changes.
* New fashions or trends, and thereby to create or adapt our products according to these fashions or trends.
The role of market analysis should not be done once, but must be made permanent. We must always be attentive to what happens in the market and try to foresee what might happen.
Also, to perform this function, no need for a complex market research, but we can, for example, simply observing consumers, talking to our customers, conduct surveys, collect and evaluate information and shopping preferences, etc..
Competitive analysis
The second function of marketing is to analyze the competition, which is to get to know our competitors, be aware of their movements, and try to anticipate their strategies.
Through the analysis of competition, is seeking to detect which are our main competitors, where they are located, what are your target, what are its main characteristics, its main strategies, market experience, capacity, competitive advantages, strengths and weaknesses.
Like market research, the study of competition must be permanently and, equally, it is necessary to conduct a thorough investigation, but we can make use of simple techniques such as, visiting some competitors and buy some of their products visit or interview persons who have worked with them, or some of its customers, etc.
Marketing Planning
The role of marketing planning is to make the process of:
* Analyze the environment: analyzing the market and competition.
* Analyze the internal situation to analyze the capacity and resources (financial, human, technological and material) available to the company.
* Setting marketing objectives: taking into account the analysis performed previously, and the aspirations of the company.
* Design marketing strategies to achieve the proposed objectives: taking into account the external and internal analysis.
* Design action plans: where establishing the steps necessary to implement or execute the strategies and resources to use, managers or persons responsible, times or periods, and the budget or the investment required to implement them.
Designing marketing strategies
This function should actually be done within the marketing planning, is to develop or formulate marketing strategies to achieve the marketing objectives proposed by the company.
For better analysis, marketing strategies are usually divided into strategies for the product for the price, for the square and for the promotion.
The strategies for the product are based on decisions related to product design (features, attributes, functions), with the brand, with the launch of new products, customer service, etc.
Strategies for the price is based on the decisions related to the reduction of prices, with the policies of discounts, offers, etc.
Strategies for the square or distribution is based on decisions related to distribution channels, storage, transportation, POS, etc.
And the strategies for promotion are based on decisions related to sales promotions, advertising, direct marketing, etc..
Implement marketing strategies
This role is to deploy or implement the proposed marketing strategies.
To this end, guided action plans previously established in the planning of marketing, we are dedicated to distribute resources to those responsible for assigning tasks to coordinate and direct the implementation of strategies.
Monitoring and evaluation
Control is to ensure that marketing strategies are being implemented as specified in the plans of action and the good performance of individual and group responsible for their implementation.
While the evaluation is to verify that the objectives are achieved through verify that the results obtained are consistent with those proposed in the marketing plan, that otherwise can take corrective measures or, in any case, design new marketing strategies.
Finally, it should be noted that all marketing functions must be made permanently, i.e. they must be part of an ongoing process that never ends. These features make a process (the process of marketing), as once the latter function, you must start again with the first meeting.
August 11th, 2010 by achi
Let’s look at how to apply marketing in a business or company, through 10 steps:
1. Analyze the market
To implement the marketing in a business, we must first research the market, that is, study it and identify business opportunities through analysis of needs, preferences, tastes and desires of consumers.
2. Market Segment
Second, we must segment the market, i.e. the decision to focus on serving a particular group of consumers with similar characteristics, which is the most attractive to venture.
3. Analyze the target audience
Once we have segmented the market and chosen our market or target audience, we analyze the characteristics of consumers who make, that are, analyze your needs, preferences, tastes, desires, habits and customs.
4. Analyze competition
Fourthly we must analyze the competition, i.e., to analyze how many are our competitors, what are the main, what are its characteristics, strategies, advantages, strengths, weaknesses, etc..
5. Designing products
Once we have reviewed our target audience and our competitors, we design a product or to adapt what we already have, so that take care of the needs, preferences, tastes and desires of our target audience, and that, while can compete and differentiate themselves from competing products.
6. Determine the price
Once you have designed or adapted our products, we must determine the price, according to the economic capacity of our target audience, our economic aspirations, and average prices of competing products.
7. Syndicate products
Then we distribute the products, i.e. we identify and develop sales channels or outlets where consumers that make up our target audience to access our products or services more efficient and immediate way possible.
Our sales points can be comprised of one or more premises owned, use of intermediaries, Internet usage, etc..
8. Report product
Then turn to report to our target audience we have a product or service that can meet your needs, preferences and desires, which has an affordable price, and can be found in outlets accessible to them.
To do this we make use of advertising channels, such as newspaper ads, the Internet, participation in fairs, such as pamphlets, flyers, etc…
9. Encourage the purchase of products
Once consumers know about us and our products or services; we began to design sales promotions that encourage the purchase of these, for example, using special offers, discounts, sweepstakes, etc…
10. Make sure they return to buy
And finally, the last step necessary to implement the marketing in a business (before returning again to make the first), is to ensure that our customers return to buy our products or service.
To do this we must provide good customer service and make use of some strategies to retain customers, such as maintaining customer contact, provide after-sales services make use of incentives or promotions, etc…